Unique Attentive Audience

The Motor Vehicle Network is a specialized digital signage advertising medium in state DMV offices across the country. It’s designed specifically to keep millions of customers informed, entertained and interested while waiting in line for services. MVN also creates and facilitates a heightened sense of awareness and recognition of sponsor company names and products, or services, to all the prospects and new residents that wait in line. Sponsors enjoy the benefits of advertising to a self-directed, engaged and captive audience.

Each business day, citizens hoping to own and/or drive a car, truck, boat or motorcycle are required to wait in line at their local DMV office so they can acquire the appropriate permit and license. The registration and licensing process often requires a wait time of one hour – sometimes even more. Our research indicates that DMV customers mirror the demographic and socio-economic characteristics of the community that each DMV office serves.